ENGAGE YOUR CUSTOMERS SENSES
What is Sensory Marketing
Sensory marketing, also known as sensory branding, is a form of marketing that appeals to consumers through all five senses. Each sense is utilised to relate to consumers on an emotional level. Sensory marketing engages the consumer's senses and affects their perception, judgement and behaviour with the aim of manipulating consumers’ motivations, desires, and behaviour.
The premise is based on “embodied cognition” — the widely accepted idea that without our conscious awareness, our bodily sensations help determine the decisions we make.
Explore the rest of our site to learn more about sensory marketing with a focus on scent marketing and how cleverly designed background music can take your customers in-store experience to the next level.
AMBIENT SCENTING | SCENT MARKETING
The true power of scent marketing (also known as scent branding) is in its unique ability to form immediate, powerful, and differentiated emotional connections with customers, particularly within a category of functionally similar offerings.